Al Masareb approached to the market from several viewpoints:

(a) What could be the functionality of these new materials be used for?

(b) How could we define, measure, and manipulate that functionality toward customer need?

(c) What were their needs from the clients—even if they could not articulate them?

(d) Our market research develop end-use application to teach our customers the proper usage and storage. We give unsurpassed insights into customers’ needs.